Tuesday, April 12, 2005

Target Market

After conducting our inquiries and becoming more familiar with the problems that affected couples when they where separated we narrowed our Target Market.

  • Couples ages from 25-35.
  • In a serious relationship.
  • Established nine to five jobs.
  • 70k to 100+ salaries.
  • Enjoy nightlife.
  • Upscale apartments.
  • Urban lifestyle.
  • Travel often for business.
  • Travel alone from significant other.
  • Use things like laptops and cell phones regularly.


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